Sales strategy & market entry
Assess target markets, define the sales model and partner structure, plan and accompany entry into new regions.
Independent Senior Sales Leader
More than 20 years of experience in industrial, automation and communications technology. I help companies build and steer their sales organisation in international markets.

From market entry to ongoing sales steering – pragmatic, at decision-maker level and with clear goals.
Assess target markets, define the sales model and partner structure, plan and accompany entry into new regions.
Develop strategic accounts, lead complex negotiations and build long-term business relationships.
Establish structures, processes and KPIs, coach teams and lead them across borders.
Take responsibility for a defined period, bridge gaps and hand over a stable sales organisation.
Realign sales organisations using certified methods – PRINCE2 and SCRUM.
Position complex solutions from industrial, automation and communications technology clearly and effectively.
Long-standing responsibility in three world regions. Employers are not named for reasons of confidentiality.
Building and steering B2B business in the Brazilian market, working with local teams, customers and partners in Portuguese.
Opening up and serving customers in a culturally and commercially diverse environment, focused on industry and automation.
Responsibility for customers and the sales organisation in one of the most demanding competitive environments, in English and at decision-maker level.
Senior sales leader with more than 20 years of experience in international B2B sales across industrial, automation and communications technology.
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